Consumer Behavior in 3-dimensional Virtual Wine Stores (refereed)
نویسنده
چکیده
This paper introduces the theoretical and conceptual basis for an empirical study. It focuses on how virtual stores (accessible through the internet or CD) need to be designed for influencing wine buyer (purchase) behavior most favorably. The project includes the development and empirical evaluation of a model based on past research on consumer behavior and environmental psychology in real stores.
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